Jet Magazine Unveils New Look (But Will It Matter?)

February 4, 2010, Posted by rejina at 10:54 pm

jet_mag

Black magazine icon, Jet, is going through some changes. Johnson Publishing, the company behind the weekly is announcing some big moves for the mag. Beginning Monday, with its Feb 15 edition, featuring singer Trey Songz on the cover, Jet will unveil its new look, including a new logo, new design and layout, new sections and features. Jet will maintain reader favorites such as Jet Beauty and Jet Love (formally known as Love and Happiness), while also covering sports, finance, beauty and style. Hopefully the changes will help because it’s no secret that both Jet and Johnson’s other iconic property, Ebony, have been slipping as far as subscriber/readers and revenue. As most experts see it, the biggest and almost impossible hurdle that Jet and Ebony and even other weekly/monthly vehicles have to overcome is the fact that the internet is too formidable a challenger.

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